Brand relationship quality and its value for personal contact
Edith Smit, Fred Bronner, Maarten Tolboom
| Year of publication: |
2007
|
|---|---|
| Authors: | Smit, Edith ; Bronner, Fred ; Tolboom, Maarten |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 60.2007, 6, p. 627-633
|
| Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Persönlichkeitspsychologie | Personality psychology | Operations Research | Operations research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003487039