Brand religiosity : an epistemological analysis of the formation of social anti-structure through the development of distinct brand sub-culture
Year of publication: |
2017
|
---|---|
Authors: | Sarkar, Juhi Gahlot ; Sarkar, Abhigyan |
Published in: |
Society and business review. - Bingley : Emerald Group Publishing Limited, ISSN 1746-5680, ZDB-ID 2296199-9. - Vol. 12.2017, 1, p. 20-32
|
Subject: | Marketing | Business | Experiential learning | Customer satisfaction | Markenführung | Brand management | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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