Brand reputation and the cost of capital : evidence of adopting a brand name as the corporate name
Year of publication: |
2011
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Authors: | Wu, Yi Lin |
Published in: |
Journal of entrepreneurial finance : JEF ; official publication of The Academy of Entrepreneurial Finance. - Montrose, Calif. : [Verlag nicht ermittelbar], ISSN 2373-1761, ZDB-ID 2614172-3. - Vol. 15.2011, 2, p. 29-63
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Subject: | Cost of Capital | Brand | Discount for Lack of Brand | Markenartikel | Kapitalkosten | Cost of capital | Markenführung | Brand management | Markenimage | Brand image |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/96236 [Handle] |
Classification: | G32 - Financing Policy; Capital and Ownership Structure ; M13 - Entrepreneurship |
Source: | ECONIS - Online Catalogue of the ZBW |
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