Brand Resurrection : A Study on Determinants of Reviving Dead Brands in a Emerging Economy
Year of publication: |
[2021]
|
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Authors: | Handique, Kaushik ; Sarkar, Samir |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Schwellenländer | Emerging economies | Markenartikel | Brand | Markenimage | Brand image |
Extent: | 1 Online-Ressource (15 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Kaushik Handique and Samir Sarkar, Brand Resurrection: A Study on Determinants of Reviving Dead Brands in a Emerging Economy, International Journal of Management, 11(12), 2020, pp 1075-1089 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 18, 2021 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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