Brand's country-of-origin effect on demand for hotels : an exploratory study
Year of publication: |
2020
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Authors: | Ribaudo, Giorgio |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 14.2020, 1 (9.3.), p. 38-57
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Subject: | Hotel chains | sales performance | country of origin | brand strategy | Hotellerie | Hotel industry | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Markenartikel | Brand | Performance-Messung | Performance measurement |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.332 [DOI] hdl:10419/297464 [Handle] |
Classification: | z32 ; z30 ; O19 - International Linkages to Development; Role of International Organizations |
Source: | ECONIS - Online Catalogue of the ZBW |
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