Brand's visual identity on social media platforms : a content analysis
Year of publication: |
2023
|
---|---|
Authors: | Harsandaldeep Kaur ; Tanveer, Muhammad ; Mahmood, Haider ; Kanwal Roop Kaur |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1745-1329, ZDB-ID 2231575-5. - Vol. 29.2023, 4, p. 452-469
|
Subject: | brands | content analysis | logo | social media | visual identity | Social Web | Social web | Markenführung | Brand management | Bibliometrie | Bibliometrics | Online-Marketing | Internet marketing | Visualisierung | Visualization | Markenartikel | Brand |
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