Brand salience versus brand image : two theories of advertising effectiveness
Stephen Miller and Lisette Berry
| Year of publication: |
2009
|
|---|---|
| Authors: | Miller, Stephen ; Berry, Lisette |
| Published in: |
Measuring and managing brands. - London [u.a.] : Routledge. - 2009, p. 290-300
|
| Subject: | Markenartikel | Brand | Produktdifferenzierung | Product differentiation | Wettbewerbsstrategie | Competitive strategy | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784863