Brand selfies : consumer experiences and marketplace conversations
Year of publication: |
2016
|
---|---|
Authors: | Presi, Caterina ; Maehle, Natalia ; Kleppe, Ingeborg Astrid |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 9/10, p. 1814-1834
|
Subject: | Social media | Brand experience | Mobile technology | Brand selfie | Hybrid spaces | Visual analysis | Markenführung | Brand management | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenimage | Brand image | Markenartikel | Brand | Mobilkommunikation | Mobile communications |
-
Garza Salgado, Esperanza, (2019)
-
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti, (2023)
-
Exploring the impact of brand selfie on brand attitude in the Twittersphere
Liu, Xia, (2019)
- More ...
-
Brand selfies: consumer experiences and marketplace conversations
Presi, Caterina, (2016)
-
Crowdsourcing innovation and product development: Gamification as a motivational driver
Kavaliova, Maya, (2016)
-
Visual communication in social media marketing
Maehle, Natalia, (2022)
- More ...