Brand sense : sensory secrets behind the stuff we buy
Martin Lindstrom
| Year of publication: |
2010 ; 2. ed.
|
|---|---|
| Authors: | Lindstrøm, Martin |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Forschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 175 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6057-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004954222