Brand‐Situation Congruity: The Roles of Self‐Construal and Brand Commitment
| Year of publication: |
2012
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|---|---|
| Authors: | Sung, Yongjun ; Choi, Sejung Marina ; Tinkham, Spencer F. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 29.2012, 12, p. 941-956
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