Brand-size complementarity in the choice of retail stores
Year of publication: |
2014
|
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Authors: | Kang, Hyoung Goo ; Joo, Hailey Hayeon ; Cho, Janghee |
Published in: |
Applied economics letters. - Abingdon : Routledge, ISSN 1350-4851, ZDB-ID 1181036-1. - Vol. 21.2014, 4/6, p. 413-416
|
Subject: | retail stores | brand | size | complementarity | substitutability | assortment | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Markenführung | Brand management | Handelsmarke | Store brand |
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