Brand–Slogan Matching in a Cluttered Environment
Year of publication: |
2006
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Authors: | Rosengren, Sara ; Dahlén, Micael |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 12.2006, 4, p. 263-280
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