Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Year of publication: |
2013
|
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Authors: | Cervellon, Marie-Cécile ; Coudriet, Rachael |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 41.2013, 11/12, p. 869-884
|
Subject: | Brand power | Customer relationship | Love brands | Luxury retail | Prestige stores | Salesperson | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Handelsmarke | Store brand |
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