Brand social responsibility : conceptualization, measurement, and outcomes
Year of publication: |
2015
|
---|---|
Authors: | Grohmann, Bianca ; Bodur, H. Onur |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 131.2015, 2, p. 375-399
|
Subject: | Branding | Social responsibility | Sustainability | Measurement | Corporate Social Responsibility | Corporate social responsibility | Markenführung | Brand management | Messung | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Performance-Messung | Performance measurement |
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