Brand‐specific heterogeneity and market‐level brand switching
Year of publication: |
1996
|
---|---|
Authors: | Trivedi, Minakshi ; Morgan, Michael S. |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 5.1996, 1, p. 29-39
|
Publisher: |
MCB UP Ltd |
Subject: | Brand loyalty | Competitive strategy | Consumer behaviour | Market share |
-
Competitive brand‐choice and store‐choice among Japanese consumers
Ah Keng, Kau, (1998)
-
Consumer response to the preferred brand out‐of‐stock situation
Verbeke, Willem, (1998)
-
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda, (2010)
- More ...
-
Service intermediaries: a theoretical modeling framework with an application to travel agents
Morgan, Michael S., (2007)
-
Service intermediaries: a theoretical modeling framework with an application to travel agents
Morgan, Michael S., (2007)
-
Inferring the Order of the Choice Process Using Consumer Purchase Histories
Morgan, Michael S., (1996)
- More ...