Brand strategies : enhancing manufacturers' bargaining power in grocery retail through cross-category complementarities
Year of publication: |
2024
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Authors: | Heimeshoff, Ulrich ; Klein, Gordon |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 45.2024, 4, p. 2484-2500
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Subject: | Markenführung | Brand management | Verhandlungsmacht | Bargaining power | Lebensmitteleinzelhandel | Food retailing | Industrie | Manufacturing industries | Deutschland | Germany | 2010-2012 |
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