Brand-Stretching : Chancen und Risiken
Year of publication: |
2001
|
---|---|
Authors: | Sattler, Henrik |
Published in: |
Erfolgsfaktor Marke : neue Strategien des Markenmanagements. - München : Vahlen, ISBN 3-8006-2513-X. - 2001, p. 141-149
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Spillover-Effekt | Spillover effect |
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