Brand success : how the world's top 100 brands thrive and survive
Matt Haig
| Year of publication: |
2011 ; 2nd ed.
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London : Kogan Page |
| Subject: | Markenführung | Brand management | Erfolgsfaktor | Success factor | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VII, 296 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | English |
| Notes: | Includes bibliographical references and index Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004. Includes bibliographical references and index |
| ISBN: | 978-0-7494-6287-1 ; 978-0-7494-6288-8 ; 978-0-7494-6288-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009011500