Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Nina Michaelidou and Sally Dibb
| Year of publication: |
2009
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|---|---|
| Authors: | Michaelidou, Nina ; Dibb, Sally |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 33.2009, 3, p. 322-326
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| Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Bekleidung | Clothing | Category Management | Category management | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850085