Brand the Future : systematische Markenentwicklung im B2B
Thomas Gey (Hrsg.)
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Gey, Thomas (ed.) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing | Markenpolitik | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 217 Seiten Illustrationen 24 cm x 16.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enthält 17 Beiträge Literaturverzeichnis: Seite 209-217 |
| ISBN: | 3-658-05764-5 ; 978-3-658-05764-0 ; 978-3-658-05765-7 |
| Other identifiers: | 10.1007/978-3-658-05765-7 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011484774