Brand transformation : a performative approach to brand regeneration
Year of publication: |
2017
|
---|---|
Authors: | Lucarelli, Andrea ; Hallin, Anette |
Published in: |
Marketing performativity : theories, practices and devices. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-23726-1. - 2017, p. 84-106
|
Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand |
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