Brand tribalism : a anthropological perspective
Year of publication: |
2014
|
---|---|
Authors: | Taute, Harry A. ; Sierra, Jeremy |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 23.2014, 1, p. 2-15
|
Subject: | Consumer behaviour | Brand community | Scale development | Brand attitude | Brand tribe | Repurchase intentions | Segmentary lineage theory | Konsumentenverhalten | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Ethnische Gruppe | Ethnic group | Beziehungsmarketing | Relationship marketing | Social Web | Social web |
-
Online brand community engagement : scale development and validation
Baldus, Brian J., (2015)
-
Relling, Marleen, (2016)
-
Brand resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra, (2023)
- More ...
-
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
Heiser, Robert, (2008)
-
Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect
Heiser, Robert, (2008)
-
The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective
Torres, Ivonne, (2007)
- More ...