Brand user imagery clarity (BUIC) : conceptualization, measurement, and consequences
Yi Xie, Siqing Peng, Daniel P. Hampson
| Year of publication: |
2020
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|---|---|
| Authors: | Xie, Yi ; Peng, Siqing ; Hampson, Daniel P. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 6, p. 662-678
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| Subject: | Brand user imagery | Brand user imagery clarity | Scale development | Self-brand connection | Associate network theory | Premium pricing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00202-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304072