Brand valuation

Luc Paugam, Paul Andre, Henri Philippe, and Roula Harfouche

1. What is a brand? -- 2. Brand value -- 3. Brands and accounting standards -- 4. The excess earnings method -- 5. Revenue premium method -- 6. The relief-from-royalty method -- 7. The market-based approach -- 8. The cost-based approach -- 9. Brands and valuation standards -- 10. Ad Hoc valuation models -- 11. Volatitliy of brand values.

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Year of publication:	2016
Authors:	Paugam, Luc
Other Persons:	Andre, Paul (contributor) ; Harfouche, Roula (contributor) ; Philippe, Henri (contributor)
Publisher:	New York : Routledge,
Subject:	Markenführung \| Brand management \| Markentreue \| Brand loyalty

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Extent:	1 online resource (xix, 184 pages)
Series:	Routledge studies in accounting ; 18
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-67734-7 ; 978-1-317-38787-9 ; 978-1-317-38788-6 ; 978-1-138-93382-8 ; 978-1-138-61689-9
Other identifiers:	10.4324/9781315677347 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181855