Brand valuation
Year of publication: |
1997 ; 3. ed.
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Other Persons: | Perrier, Raymond (contributor) |
Publisher: |
London : Premier Books |
Subject: | Markenwert | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Bialas, Alexander A., (2005)
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Die bilanzielle Behandlung von Marken
Greinert, Markus, (2002)
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Bialas, Alexander A., (2005)
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Perrier, Raymond, (1997)
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Brand valuation Look after your assets - Experts' views on better brand management.
Perrier, Raymond, (1996)
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