Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Year of publication: |
March 2017
|
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Authors: | Sinclair, Roger ; Keller, Kevin Lane |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 2, p. 178-192
|
Subject: | brand value | brand equity | mergers and acquisitions | intangible asset value | accounting standards | Übernahme | Takeover | Markenimage | Brand image | Bilanzielle Bewertung | Accounting valuation |
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