Brand value: does it belong on the balance sheet?
Year of publication: |
2011
|
---|---|
Authors: | Gelb, Betsy D. ; Gregory, James R. |
Published in: |
Journal of Business Strategy. - Emerald Group Publishing Limited, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 32.2011, 3, p. 13-18
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Assets | United States of America |
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