Brand-Value-Effekt : Anlagestrategien auf Basis der 100 Best Global Brands
Year of publication: |
2010
|
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Authors: | Lintermann, Jan ; Užik, Martin ; Weiser, M. Felix |
Published in: |
Corporate finance / Biz. - Düsseldorf : Fachverl. der Verl.- Gruppe Handelsblatt, ISSN 1869-795X, ZDB-ID 2532418-4. - Vol. 1.2010, 2, p. 129-140
|
Subject: | Anlageverhalten | Behavioural finance | Portfolio-Management | Portfolio selection | Investmentfonds | Investment Fund | Markenimage | Brand image | Performance-Messung | Performance measurement | Ranking-Verfahren | Ranking method | 1999-2007 |
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