Brand values and capital market valuation
Mary E. Barth ...
| Year of publication: |
2003
|
|---|---|
| Other Persons: | Barth, Mary E. (contributor) |
| Published in: |
Intangible assets : values, measures, and risks. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-925694-2. - 2003, p. 153-184
|
| Subject: | Markenimage | Brand image | Finanzmarkt | Financial market | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001753121