Brand warmth elicits feedback, not complaints
Vivek Astvansh, Anshu Suri, Hoorsana Damavandi
| Year of publication: |
2024
|
|---|---|
| Authors: | Astvansh, Vivek ; Suri, Anshu ; Damavandi, Hoorsana |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 4, p. 1107-1129
|
| Subject: | Brand warmth | Complaint | Feedback | Product-harm crisis | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-024-01009-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048132