Brand-wise : leveraging people to build powerful brands
Jyothi Menon ; Pradeep Nevatia
| Year of publication: |
2005
|
|---|---|
| Authors: | Menon, Jyothi ; Nevatia, Pradeep |
| Publisher: |
Chennai [u.a.] : East West Books |
| Subject: | Marketing | Markenpolitik | Personalpolitik | Arbeitsmotivation | Erfolg |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 88 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 81-88661-29-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004879952