BRANDchild : remarkable insights into the minds of today's global kids and their relationships with brands
Martin Lindstrom with Patricia B. Seybold
| Year of publication: |
2003 ; Repr.
|
|---|---|
| Other Persons: | Lindstrøm, Martin (contributor) ; Seybold, Patricia (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Kind <8-14 Jahre> | Markenartikel | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 321 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internet-Ausg. u.d.T.: Brandchild |
| ISBN: | 0-7494-3867-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004712771