BRANDED FLOURISHING Flourishing brands To restore resonance with consumers and brands, sustainability messaging needs to be aspirational and fruitful to appeal, through 'branded flourishing'.
| Year of publication: |
2010
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|---|---|
| Authors: | Morton, Alastair ; Jackson, Claire |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2010, p. 22-26
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