Branded generics as a strategy to limit cannibalization of pharmaceutical markets
Year of publication: |
2007
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Authors: | Reiffen, David A. ; Ward, Michael R. |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 582227-0. - Vol. 28.2007, 4/5, p. 251-265
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Subject: | Arzneimittel | Pharmaceuticals | Generika | Generic drugs | Arzneimittelmarkt | Pharmaceutical market |
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