'Branded Generics' as a strategy to limit cannibalization of pharmaceutical markets
Year of publication: |
2007
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Authors: | Reiffen, David ; Ward, Michael R. |
Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 0143-6570, ZDB-ID 5822270. - Vol. 28.2007, 4, p. 251-266
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