Branded there, made here? : how country equity influences fashion product consumers in China
Year of publication: |
2021
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Authors: | Shen, Dong ; Liu, Feng ; Richards, Joseph |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 4, p. 291-308
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Subject: | country equity | Country of origin | fashion marketing | logit model | SEM | Mode | Fashion | China | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Bekleidungsindustrie | Clothing industry |
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