Branding : a key marketing tool
ed. by John M. Murphy
| Year of publication: |
1992 ; 2. ed.
|
|---|---|
| Other Persons: | Murphy, John M. (contributor) |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Markenname | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 206 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-56076-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004117256