Branding : a key marketing tool
Year of publication: |
1992 ; 2. ed.
|
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Other Persons: | Murphy, John M. (contributor) |
Publisher: |
Basingstoke [u.a.] : Macmillan |
Subject: | Markenname | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Brand equity & advertising : advertising's role in building strong brands
Aaker, David A., (1993)
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Brand warriors : corporate leaders share their winning strategies
Gilmore, Fiona, (1997)
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Branding : a key marketing tool
Murphy, John M., (1987)
- More ...
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Murphy, John M., (1990)
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Economic development and future prospects of the Republic of Korea
Murphy, John M., (1976)
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Breadwinning: accounts of work and family life in the 1950s
Murphy, John M., (2002)
- More ...