Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Year of publication: |
November 2016
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Authors: | Chapleo, Chris ; Clark, Paul |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 6, p. 631-647
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Subject: | university branding | higher education (HE) branding | education brands | university marketing | Interne Markenführung | Internal branding | Markenführung | Brand management | Studium | University education |
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