Branding agricultural commodities : the development case for adding value through branding
Chris Docherty
| Year of publication: |
2012
|
|---|---|
| Authors: | Docherty, Chris |
| Institutions: | International Institute for Environment and Development (contributor) |
| Publisher: |
London : International Institute for Environment and Development |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
| Extent: | Online Ressource (II,41 S.) Ill., graph. Darst., Tab., Lit S. 38, Lit.Hinw. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| ISBN: | 978-1-84369-846-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009562052