Branding and positioning Australian rules football for participation growth in North America
Year of publication: |
2013
|
---|---|
Authors: | Fairley, Sheranne ; Kellett, Pamm |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 16.2013, 3, p. 397-406
|
Subject: | Branding | Awareness | Culture | Positioning | Australian rules football | Australien | Australia | Fußball | Football | Markenführung | Brand management | Profisport | Professional sports |
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