Branding and product design : an integrated perspective
Monika Hestad
| Year of publication: |
c 2013
|
|---|---|
| Authors: | Hestad, Monika |
| Publisher: |
Farnham, Surrey : Gower |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Markenpolitik | Industriedesign |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XV, 166 S. Ill., graph. Darst. 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Hier auch später erschienene, unveränderte Nachdrucke Erscheint: 01. Maerz 2013 |
| ISBN: | 978-1-4094-4626-2 ; 978-1-4094-4627-9 ; 978-1-4094-6437-2 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009719875