Branding and sustainable competitive advantage : building virtual presence

Avinash Kapoor and Chinmaya Kulshretha, editors

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

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Year of publication:	2012
Other Persons:	Kapoor, Avinash (contributor) ; Kulshretha, Chinmaya (contributor)
Institutions:	IGI Global (contributor)
Publisher:	Hershey, Pa : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
Subject:	Markenführung \| Brand management \| Wettbewerbsvorteil \| Competitive advantage \| Marketingmanagement \| Marketing management

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Extent:	Online-Ressource(electronic texts (247 p.))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Restricted to subscribers or individual electronic text purchasers Mode of access: World Wide Web Also available in print.
ISBN:	978-1-61350-172-6 ; 978-1-61350-171-9 ; 1-61350-171-4 ; 978-1-61350-173-3 ; 1-61350-171-4 ; 978-1-61350-171-9
Other identifiers:	10.4018/978-1-61350-171-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011727203