Branding and the Armenian wine business : foreign influence on the Armenian wine business
Year of publication: |
2014
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Authors: | Hanf, Jon ; Marquardt, Victoria |
Published in: |
Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche. - Cormelles-le-Royal : MPE, Management Prospective Editions [u.a.], ISBN 978-2-9543379-3-7. - 2014, p. 223-234
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Subject: | Weinbau | Wine industry | Wein | Wine | Markenführung | Brand management | Armenien | Armenia | Weinhandel | Wine trade |
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