Branding and the Cyprus wine industry
Demetris Vrontis; Stanley J. Paliwoda
| Year of publication: |
2008
|
|---|---|
| Authors: | Vrontis, Demetris ; Paliwoda, Stanley J. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 16.2008/09, 3, p. 145-159
|
| Subject: | Weinbau | Wine industry | Markenimage | Brand image | Zypern | Cyprus |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003790469