Branding as a communications strategy : a framework for desired brand identity
Year of publication: |
2012
|
---|---|
Authors: | Robichaud, François ; Richelieu, André ; Kozak, Robert |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 8, p. 712-734
|
Subject: | Markenimage | Brand image | Baustoff | Construction material | Holzindustrie | Timber industry | USA | United States |
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