Branding as a reflection of culture - An analysis of brand consumption patterns in China
Year of publication: |
2014-04
|
---|---|
Authors: | Klocke, Tristan ; Machado, Joana César |
Institutions: | Faculdade de Economia e Gestão, Universidade Católica Portuguesa |
Subject: | China | consumer goods | culture | consumption | branding |
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