Branding authenticity
Deepak Chhabra
| Year of publication: |
2010
|
|---|---|
| Authors: | Chhabra, Deepak |
| Published in: |
Tourism analysis : an interdisciplinary tourism & hospitality journal. - Putnam Valley, NY : Cognizant, LLC., ISSN 1083-5423, ZDB-ID 2019463-8. - Vol. 15.2010, 6, p. 735-740
|
| Subject: | Kulturgüter | Cultural heritage | Markenführung | Brand management | Glaubwürdigkeit | Credibility | Altersgruppe | Age group | Urlaubsverhalten | Holiday behaviour | Kundenzufriedenheit | Customer satisfaction |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008840344