Branding Branson: a case study of celebrity entrepreneurship
Year of publication: |
2005
|
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Authors: | McCarthy, Patricia ; Hatcher, Caroline A. |
Publisher: |
Australia and New Zealand Communication Association |
Subject: | COMMUNICATION AND MEDIA STUDIES | Sociology not elsewhere classified | JOURNALISM AND PROFESSIONAL WRITING | Branding | Image Management | Communication | Celebrity Entrepreneurship |
Type of publication: | Article |
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Notes: | McCarthy, Patricia & Hatcher, Caroline A. (2005) Branding Branson: a case study of celebrity entrepreneurship. Australian Journal of Communication, 32(3), pp. 45-61. QUT Business School; Creative Industries Faculty |
Source: | BASE |
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