Branding by proxy? How hubs market (or not) higher education systems globally : the example of Qatar
Year of publication: |
[2018]
|
---|---|
Authors: | Cremonini, Leon ; Taylor, John |
Published in: |
Competition in higher education branding and marketing : national and global perspectives. - Cham, Switzerland : Palgrave Macmillan, ISBN 978-3-319-58526-0. - 2018, p. 197-219
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Subject: | Hochschule | Higher education institution | Dienstleistungsmanagement | Service management | Markenführung | Brand management | Katar | Qatar |
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