Branding cities as educational centres. The role of higher education institutions
Year of publication: |
2012
|
---|---|
Authors: | POPESCU, Alina Irina |
Published in: |
Management & Marketing. - Economic Publishing House, ISSN 1842-0206. - Vol. 7.2012, 3, 8
|
Publisher: |
Economic Publishing House |
Subject: | brand | higher education | internationalization | branding strategy | place branding | organisational branding |
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